The experience inspired Nosler to develop a new bullet design, intended to expand readily at low impact velocities yet maintain integrity at high impact velocities. The Bullets he developed were originally manufactured for personal use, using hand made, lathe turned jackets. In 1948 Nosler began to sell the partition bullets commercially, forming Nosler, Inc a family-owned company located in Bend, Oregon. Nosler is best known for revolutionizing big game hunting with its world famous Partition and Ballistic Tip bullets. With the company motto “Quality First,” Nosler manufactures premium component bullets, brass, ammunition, and semi-custom rifles for domestic and international customers.